Broker Check

Lon J. Gerber

Lon J. Gerber

Chief Operating Officer

Lon Gerber serves as Chief Operating Officer for Cetera Investment Management. He also served as COO at First Allied Asset Management which integrated into Cetera in 2015. Previously, Mr. Gerber spent more than 10 years at Thomson Financial, a leading provider of information and technology solutions to the worldwide financial community. In this capacity, he was responsible for directing analytic product development for the wealth management division. During his time at Thomson, Mr. Gerber was highly regarded for his expertise in the area of insider-trading analysis and regularly appeared in the financial media, including The Wall Street Journal, Barron’s and Forbes, among many others.

Mr. Gerber began his career in the banking industry as a financial analyst for Citibank, where he was responsible for revenue forecasting for its U.S. consumer and commercial lending products. Mr. Gerber earned a Bachelor of Science in finance from Binghamton University and an MBA degree from Penn State University.

Note: Cetera Investment Management LLC is a registered investment adviser owned by Cetera Financial Group®. It provides investment research, portfolio and model management, and investment advice to its affiliated broker-dealers, dually-registered broker-dealers and registered investment advisers.

Cetera Investment Management LLC individuals who provide investment management and advisory services are not associated persons with any broker/dealer.